Retail Sector
The retail sector is facing unprecedented challenges - and opportunities. A massive shift in consumer behaviour and the increasing capability of the Internet has prompted a quantum increase in online shopping - with both multi-channel and online-only retailers doing their utmost to leverage the revolution.
On the high street, weak demand growth, increasingly intense price competition and squeezed margins are compounded by competition from non-traditional channels. Most recently, tightening credit and the higher cost of living have resulted in an even tougher time. With so much competitive choice available in all channels, it's vital that you possess the best insight into your market, customers, products and competitors in order to establish and maintain advantage.
eDigitalResearch is intimate with the retail sector, having introduced our first solution – eMysteryShopper – in 1999. Today, we provide market-leading digital research services and the most accurate and timely insights for retail organisations of all types and sizes.
Travel Sector
Of the major recent advances in the travel sector - the Internet, low cost airlines and dynamic packaging - the Internet has had the greatest impact. Industry research tells us that more than half of Internet users now book travel directly online. Less than ten percent of customers research and buy from high street travel agents, and around the same number research online then book on the high street.
Right now, tightening budgets are impacting on where, when and even if families are taking holidays, and competition for their hard-earned pounds is even more intense.
Whether you're a tour operator, travel agent, business travel specialist, carrier, destination or hotel, eDigitalResearch can bring you major benefits in researching key factors like customer attitudes, your product offering, website usability and how your competitors score by comparison.